Steve Bannon, Tucker Carlson and... Liz Truss? Inside the One-Time PM's Audition for the Maga Movement
Liz Truss, kicked off the premiere of her video series with a vow to expose "malicious actors" striving to bring down Britain, the US and Europe. Truss elaborated she would uncover how an "global web of leftists operate to undermine democracy and the public's choice."
"Our focus will be on the Trump revolution and see how this can be accomplished in Britain," the former PM stated. "Our guests will include the prominent voices of the Maga movement."
In advance of the show's launch, there was a strong advocate. "This is the beginning of a type of political shift," remarked veteran reporter John Solomon. His conservative media outlet Just the News will host the former prime minister's new audio shows.
Establishing Ties in the Maga-Verse
British fellow travellers, featuring a pro-Reform adviser, assisted in her launch the her new show. The production is competent, though simple. She has gathered ten thousand followers in her first week and her first episode garnered tens of thousands of views in that timeframe.
It is a small opening, but in making common cause with John Solomon, Truss is being thrust into a well-developed conservative ecosystem generating and disseminating Make America Great Again themes. Key fixations involve alleged censorship by the established press and a desire to dismantle a so-called administrative state – which Truss blames for the rapid conclusion of her short and troubled leadership.
"Just the News is not well-known past the Maga world, but it does have credibility there, mostly due to Solomon, who provides analysis on Maga platforms like Steve Bannon's War Room and has even questioned Donald Trump," noted an anthropology expert, who has extensively researched the Trumpist political wave.
A Divisive Associate
Her effort to import American conservative media to Britain has drawn her nearer to controversial figures such as Solomon.
He set up his media outlet following scrutiny following accusations of pushing misleading narratives about the President's actions in the Eastern European nation, as well as disputed reports about one-time diplomat to Ukraine.
These allegations were amplified within the conservative press, with Solomon appearing as a frequent visitor on the widely-watched Fox News show. The former president personally promoted the journalist's work.
He wrote the Ukraine claims in a series of columns for the publication the Hill, where he was re-designated as an opinion writer after colleagues complained over his articles. His claims were central in the then-president's request for the Ukrainians to look into Hunter Biden and his father in 2019. Those demands led to impeachment charges targeting Donald Trump. The Senate later acquitted the then-president.
Weeks after Solomon left the Hill in October 2019, the news organization stated it was performing a review of his reporting concerning the Ukraine issue. It determined the journalist had cited untrustworthy contacts and said he "did not disclose crucial information about key Ukrainian sources, specifically the fact that they had been indicted or were the subject of inquiries."
Entering the Ecosystem
His TV and radio guest spots are a sign of the right-wing media network Truss is becoming part of. Solomon mentioned his endorsement of Truss's project on a program he presents on the conservative cable network, a conservative television outlet that is where you find the pro-Trump commentator Steve Bannon and on which former Fox host Tucker Carlson also appears. She has already interviewed the political operative on an early episode.
In linking up with Solomon and Just the News, Truss has become a minor player in a much wider network of right-wing publications that frequently share and promote one another's material.
The journalist's programs have repeatedly hosted personalities such as Mike Benz, a rightwing influencer whose arguments against the US Agency for International Development was used by the tech billionaire as reasoning behind dismantling the international development organization.
A Global Media Play
Even though Truss's stilted style and professional woes have drawn derision at home, some US observers are not discounting her efforts to reinvent herself as a British branch of the Maga media.
"One must regard folks like that seriously, even if you may not want to interpret them word-for-word," said Rob Flaherty, who served in the Biden administration.
"You saw how in 2024 the former president used that media network to spread his narrative. Without a doubt that ecosystem transmits and affects discourse internationally. It seems quite apparent to me that the circumstances in the Britain are comparable to what enabled this alternative media ecosystem to thrive here."
a political theory expert, said the online conservative ecosystem was already having an impact in Britain.
"Digital media knows no borders," Finlayson remarked. "There exists a sort of environment within which ideas travel – sometimes manifesting in radical ways and occasionally in softer tones – but which is connected."
Hinton said the rise of the digital conservative movement in the UK lately meant the "possibility to have a larger effect is substantial."
Global Goals
"The former PM and the Reform UK leader recently were featured at the Conservative Political Action Conference, where I observed they hit pro-Trump themes prior to the {king of Maga|