Users will soon have a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the platform revealed that it presently contains in excess of 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the following weeks before a global rollout. This shift aligns with a rise in AI content, fueled by emerging content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the quickest rising video streams on another major platform only show AI-generated videos. A considerable share of this content is considered “AI slop”, a label for substandard, mass-produced content that is often illogical or dreamlike.
“We know from our community that many people appreciate content created using AI tools, including digital art to science explainers, and we want to provide users the option to increase or decrease of that, according to their own choices,” stated a company executive.
Volume and Proportions
The service announced that there are currently 1.3 billion videos on its service tagged as AI-generated. Overall, more than 100 mn pieces of content are uploaded to the app every day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Members will be able to decrease or raise the volume of AI-generated videos they view by accessing the “manage topic” feature in the application and selecting “AI-generated content”. Further subjects that currently be controlled under the tool include politics, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies oblige users to identify “realistic” AI-made content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.
In addition, the service will now add an “AI-made” tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This action is aimed to deter users from seeking to evade the labeling process.
Educational Initiatives
TikTok is additionally introducing a $2m educational fund for experts and institutions to develop informative material about using AI responsibly. This program will assist non-profit groups focused on teaching programming and robotics.
Moderation Strategy
TikTok has defended its moderation strategy, following controversy over proposals to make redundant a large number of safety staff in the UK. The company is expected to reduce 439 jobs in its trust and safety division in London, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it has to be seen by staff. The company stated a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
